The Golf Boom Is Over. Are You Ready for What’s Next?
Get the Golf Marketing Handbook, How to Drive Leads, Revenue, Loyalty and Growth in 2025 and Beyond!
Dear Golf Course Owner, Club Manager, or Membership Director,
The COVID boom was a gift. Full tee sheets. Waiting lists. Instant memberships.
But that moment is over. Rounds are softening. Leads are stalling. And hope isn’t a marketing strategy.
The clubs that will thrive next aren’t waiting—they’re adapting.
That’s why I wrote this all-new book on golf marketing for 2025 and beyond.
The Golf Marketing Handbook is your full-scale system to attract, convert, and retain golfers in the post-boom era. No fluff. Just proven strategy, campaigns, tools, and tactics used by the world’s most successful clubs.
This Book Is For:
Club managers who need to justify every dollar they spend
Membership directors tired of chasing ghosts on social
Golf pros who want to sell more lessons, clinics, and programs
Resort marketers who want to automate lead generation and booking
Owners who want a predictable pipeline of members, players, and guests
Anyone ready to future-proof their golf business with strategy and tech
NEW: AI + Automation for Golf Clubs
You’ll learn how AI is transforming how clubs:
Write marketing emails in seconds
Personalize offers to each guest
Use chatbots to book tee times 24/7
Automate lead nurturing & follow-up
Run smarter ads with less guesswork
Why Social Media Is Dead—and What to Do Instead
Facebook and Instagram aren’t what they used to be. Organic reach has cratered. You’re lucky if 5% of your followers even see your posts. You’re building content on platforms you don’t control—subject to ever-changing algorithms, censorship, and noise.
Likes don’t pay the bills. And vanity metrics don’t sell memberships. That’s why smart clubs are shifting to private networks and owned channels—like:
Email lists
Text message lists
Private member groups
Custom club apps
Online communities they control
Here’s a preview of what you’ll discover inside:
📘 What “Marketing” Really Means Today (Chapter 1)
Think marketing is just promotions? Think again. Learn how pricing, packaging, signage, staff training, email tone, and even your dress code are part of your marketing strategy.
💣 Why Most Golf Marketing Fails (Chapter 2)
🎯 The #1 Secret to Golf Business Success (Chapter 3)
It’s not email. It’s not the offer. It’s not pricing. It’s not even the course. It’s something deeper—something only the most profitable clubs truly master. And now you can too.
📶 The Four Levels of Golf Marketing (Chapter 4)
🧙 The Creation Myth – Your Origin Story (Chapter 5)
🔥 Developing a Legendary USP (Chapter 6)
📊 He With the Biggest Database Wins (Chapter 7)
🎁 Freebies, Contests & Lead Magnets That Work (Chapter 8)
🏆 Legendary Landing Pages That Convert (Chapter 9)
⚡ Autoresponder Marketing Magic (Chapter 10)
Nurture leads. Follow up. Sell without lifting a finger.
✍️ Why Most Golf Websites Fail (Chapter 11)
Flashy images and drone footage don’t convert. Strong copy does.
🧠 How to Write Legendary Headlines (Chapter 12)
If your headline doesn’t grab them, nothing else matters.
🛠️ Twelve Headline Formulas That Work (Chapter 13)
Just steal these headline formulas. They work.
💬 Learn How to Speak in Benefitize (Chapter 14)
Turn features into benefits. Benefits into stories. Stories into sales.
🚨 Calls to Action & Offers That Sell (Chapter 15)
🧲 15 Psychological Triggers (Chapter 16)
Use these proven mental shortcuts to boost sales, drive urgency, and close more deals.
📚 Sell the Story (Chapter 17)
📖 Story Swipe File (Chapter 18)
🌐 Your Website: The Most Underutilized Asset (Chapter 19)
Your website shouldn’t just sit there. Turn your website from passive to persuasive.
📉 Social Media Is Dying—What to Do Instead (Chapter 20)
Organic reach is dead. Escape the algorithm and build your own marketing ecosystem.
📬 Email Marketing That Actually Works (Chapter 21)
📥 Legendary Email Swipe File (Chapter 22)
Plug-and-play templates to launch in minutes.
📦 Thought Print was Dead? It isn't. (Chapter 23)
Brochures and postcards still work—if you use them right.
📮 Selling Memberships & Vacations by Mail (Chapter 24)
Direct mail isn’t old school—it’s your new secret weapon.
📰 Content Marketing for Golf Clubs (Chapter 25)
📲 Text Marketing & Geo-Fencing (Chapter 26)
Send last-minute deals, geo-target tee time offers, and drive instant traffic.
🔀 Utilizing Fusion Marketing (Chapter 27)
Combine online and offline for exponential response.
🎣 Learn to Fish Where the Fish Are (Chapter 28)
Show up where your competitors don’t—and win big.
🧩 10 Elements of a Legendary Campaign (Chapter 29)
The proven checklist I use to launch marketing that prints money.
🤝 Cultivating Business Networking at Your Club (Chapter 30)
Turn your club into the community’s business and social hub.
❤️ Creating Emotional Bonds with Golfers (Chapter 31)
Learn that loyalty isn’t bought—it’s built through unforgettable experiences.
📊 Mastering Generational Golf Marketing (Chapter 32)
Discover what really works with each age group—from TikTok to tradition—and how to tailor your messaging.
🚫 Rules, Dress Codes & Signage as Marketing (Chapter 33)
Don’t turn golfers off with negative signage—turn it into a selling tool instead.
💎 Legendary Customer Service (Chapter 34)
What your staff says and does is marketing. Train them to be brand builders.
📣 Mastering Member Referrals (Chapter 35)
The cheapest, highest-quality leads come from your own members. Here’s how to get more.
🔁 Member Retention Systems (Chapter 36)
Keep members happy, involved, and renewing year after year.
🥂 Events That Sell (Chapter 37)
Boost food & beverage while building community and loyalty.
🏆 Prestige Events That Build Legacy (Chapter 38)
Signature tournaments that elevate your club’s status.
💰 Pricing Models That Drive Growth (Chapter 39)
Are you priced for profit—or losing margin without knowing it?
📈 Dynamic Pricing & Yield Management (Chapter 40)
Borrow hotel pricing models to fill your tee sheet and maximize revenue.
🌟 Online Reviews Matter More Than Ever (Chapter 41)
Reputation is revenue. Learn how to get—and manage—online reviews.
📆 The Golf Outing Growth Engine (Chapter 42)
Get more corporate, charity, and social outings booked with ease.
🗞️ Making Headlines Without Buying Media (Chapter 43)
PR stunts, local buzz, and press coverage—learn how to make the headlines without spending a dime of your own money.
🤖 AI & Automation for Golf Clubs (Chapter 44)
From AI-generated emails to automated tee time offers, this chapter shows you the next-level tech tools your competitors aren’t using—yet.
Invest Now Profit for Decades
The Golf Marketing Handbook is a 400-page masterclass in attracting, converting, and retaining golfers.
Secure your copy now and for less than a single tee time, you can set your club up to profit for decades!
$69.95 plus $6.95 S&H Domestic, $14.95 International
